Prepare a social media analysis report selecting a local Manitoba or Winnipeg co

Posted: October 28th, 2023

Prepare a social media analysis report selecting a local Manitoba or Winnipeg company with social media accounts.
Make sure you follow the structure outlined below.
1. Your social media analysis report should contain the following sections:
Introduction and goals: Provide a brief overview of the report’s goals, the metrics that were analyzed, the time period, and how the information may be useful for the reader. When writing the introductions, consider the audience for the report.
Summary: Provide brief highlights of the report’s key findings (including both good and “bad” news), conclusions, and recommendations. The summary should be concise and “readable” with the target audience in mind. Key findings can also be visualized.
Analytics and Key Findings: Present the analysis and interpretation of all relevant social media data. This section may include charts, word clouds, screen captures, infographics, and more. This section may also include metrics that are calculated differently by each social media site. Each slide should be introduced with commentary that briefly explains the key takeaways from the data being presented.
Conclusion and Recommendations: Summarize the main findings and .lessons learned and offer suggestions for the future. When writing recommendations, please consider the social media goals and the report’s target audience.
Additional Information:
Social Media metrics are measurable values related to the performance of a social media campaign. Ten social media metrics that are common across almost all platforms are:
1. Number of Followers
2. Number of Shares, Likes and Unique Comments
3. Brand mentions – The number of mentions of a particular brand
4. Sentiment – The feelings associated with the mention of a brand, commonly organized according to positive, neutral, or negative sentiment categories
5. Share of Voice (SOV) – The number of people that mentioned a company’s brand on social media compared to its competitors’ brands
6. Referral Traffic – Measures how many people arrived at a brand’s webpage directly from a specific social media site
7. Bounce Rate – The number of times (denoted as a percentage) that a unique user visits a brand’s webpage and then leaves without visiting another page or taking action
8. Average Time on Site – The average time that a user who is coming from a particular social media site spends on the brand’s website
9. Conversion Rate – The percentage of people who took a particular action on a website after arriving via a social media post
10. Return on Investment (ROI) – The difference between the dollar amount spent by social media users on a brand’s webpage minus the cost of the social media advertising investment
Please note that some of these metrics may not be available to the public and therefore, you may not be able to include them in your analysis.
Including references.