Monitoring competitors’ performance and strategies is a key aspect of an externa

Posted: September 9th, 2023

Monitoring competitors’ performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice in evaluating the competitive position of organizations in a given industry and assimilating that information in a CPM. Instructions Step 1 Step 2 Step 3 Turn back to the Cohesion Case and review the section on competitors (p. 28). Also view online resources that compare Coca-Cola with Pepsi. Prepare a CPM that includes Coca-Cola, Pepsi, and Dr Pepper.