Complete all of the following segments of this assignment (#02/A, #02/B, #02/C,

Posted: September 15th, 2023

Complete all of the following segments of this assignment (#02/A, #02/B, #02/C, #02/D and #02/E):
#02/A
Select a hospitality, travel or tourism business you admire. Clearly state the name of the business you are using for reference. Considering yourself as an “optimal” market target (customer) for that company, provide a minimum of eight of your own personal characteristics that reflect how you would fit as a market segment (customer) for their service(s). You must include at least two characteristics that you have for each category: Demographic, psychographic, geographic and behavioral. [CO3 / M03-01] (Chapter #03 & Video: What is Market Segmentation?)
#02/B
Using a hospitality, travel or tourism business in the sector you intend to pursue for your career, consider it as the basis for reference. Clearly state the name of that business, then describe how that business might approach the relationship between analysis, planning, implementation and control in their market strategy. [CO3 / M03-02] (Chapter #03 & Video: Importance of Planning and Implementation)
#02/C
Following the example shared in the Starbucks video, create a SWOT Analysis for another hospitality, travel or tourism business you admire (Not Starbucks). Clearly state the name of the business you are using for reference. [CO3 / M03-03] (Chapter #03 & Video: Starbucks SWOT Analysis)
#02/D
In a two-column table, prepare a list of all of the micro environmental factors in the first column, and a list of all of the macro environmental forces in the second column. [C04 / M04-01] (Chapter #04)
#02/E
Select two micro and two macro environmental factors for analysis, then describe a variable within each that can have influence on the marketability of a hospitality, travel or tourism business. Provide an example of how you would address each of those variables in marketing a specific hospitality, travel or tourism business with which you’re familiar. [CO4 / MO4-02] (Chapter #04 & Video: Why Starbucks Failed in Australia)