Posted: September 25th, 2023
Due Date: Saturday September 30 2023
References: From previous Assignment #1, and #2 which should align with this one.
(1) Describe how your business venture will go global. Which markets will your firm enter? How will your firm penetrate the foreign markets you just describe? What strategies will you use? Use the material you studied in Chapter 20 to answer these questions.
(2) Describe the overall marketing mix (4-Ps) needed to successfully implement your global business venture. You will find detailed information about each of the 4-Ps in Chapters 8, 11, 12, 13, and 15. Be sure to discuss each of the marketing mix variables in your post. Keep in mind that you will need a detailed discussion of your marketing mix for the written marketing plan.
(3) Explain how your firm will drive global growth and build customer loyalty while maintaining social responsibility throughout your business operations. Use material in Chapters 17, 19, and 21 to frame your answer.
(4) Be sure to reply to a classmate’s post as part of your grade for DB #3.
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