For this assignment, I want you to build a media contacts list. In public relat

Posted: September 11th, 2023

For this assignment, I want you to build a media contacts list. In public relations (part of working with the media) it’s important for PR professionals to have a media list that they keep up with on a continual basis. This media list should be for a certain demographic and geographic area that you want to focus on for the organization you work for.

For this assignment, you will need to complete all the bullets below for best results. You will create this as a paper assignment in terms of structure, but you can use charts and images throughout to help demonstrate why you have chosen these media contacts for your list. You will use this list again later in the semester as part of your overall final project.

For this assignment, you must have at least two sources (you can use your text as one – websites are okay). You must include answers to all the following bullets within your paper.
Pick an organization or company that you want to use for this class (you will pretend to be their media relations/public relations professional for this class).
Explain who you have chosen and why you have chosen them. They can be a small, medium, or large organization/company.
Who is their demographic or target audience? (Ages, gender, income/socio-economic status, area of the country or world) – you cannot say, everyone.
What is this company/organization’s mission?
Pick the different types of media types or mediums that they would want to appeal to for news coverage or even advertising.
These should be print newspapers, magazines, radio, TV, internet and please explain why for each medium. Why did you choose them?
Create a list of all these mediums and see if you can find at least one contact for them and add it to your chart (hint – use their website). You must have at least four types of media represented. Explain why you chose them.
For example – if Myrtle Beach was part of your market, these would be how you could showcase your TV choices. Please note these should NOT be employees of the company you’re profiling. These should be media members who you want to COVER you.
TV
WPDE News Channel 15
Victoria Spechko
News Director
TV
WMBF News
Rob Blumquist
Assignment Editor
TV
WBTW News 13
Nicole Boone
Evening Anchor
RADIO
WQZQ
Jon Smith
On Air Personality
Newspaper
The Sun News
Larry Williams
Editor
Magazine
Grand Strand Magazine
Jodi McKenzie
Writer/Editor

You need to have a minimum of 6 media sources – NONE should be the company you are representing.
Write a one-page synopsis after your media list and chart is complete about how you would use this list to help maintain a relationship with the media and have good “media relationships”. You can even explain what types information you may share with them based on the company/organization you choose to profile.

Caution – I wouldn’t recommend doing a national branded company like Coke or Pepsi, this list would be world-wide. Try and think more local or regional to help you narrow your list. Be creative and pick something fun!

Format: APA or MLA, Times New Roman, 12pt. font – Double Space, Cover Page & References pages do not count towards page count.
Sources: Minimum of two (you may use your text as one)
Length – 3.5 Pages Minimum – 6 Pages Max
*Cover pages and works cited/reference pages do not count towards page count.
Points – 75 Points
The TV things were in a graph but did not show when pasted and copied.