You will continue the creation of a creative brief for a proposed health and wel

Posted: September 14th, 2023

You will continue the creation of a creative brief for a proposed health and wellness center in your local community. You will compile the final brief and determine an evaluation system.
Create a paper in a Word document for your response.
Use APA format for the paper, title page, references page, and in-text citations.
Develop an introduction and conclusion for your paper.
Step 1. Revise
Use the feedback from the Module 4 Discussion 2 to revise the single-minded proposition (SMP) and ad.
Step 2. Evaluate
Determine how to evaluate the creative brief and the outcomes of the work. Determine the criteria for evaluation and a way to measure them. For example, you may create a checklist or rubric. Decide who will evaluate the final creative brief and approve the work.
Step 3. Compile
Compile the creative brief in this order:
Title Page
Single-Minded Proposition and ad (one page; Module 3, Steps 7-8)
Supporting Documentation:
Target Audience (Module 1)
Benefits to Target Audience (Module 1)
Job Description (Type of Advertising) (Module 1)
Competitors (Module 1)
Client’s Position in the Market and Differentiators (Module 1)
SWOT Analysis (Module 2)
SMART Goals/Objectives (Module 2)
Single-Minded Proposition (Module 3, Steps 1-6)
Evaluation Plan (Module 4)
References Page
Step 4. Submit
Submit your final product.
This criterion is linked to a Learning OutcomeFocus, Purpose, and Genre
20 to >17.0 pts
Advanced
Clearly and concisely focuses on the topic, purpose, and genre when composing written and visual texts. Expertly develops original ideas and claims in written and/or visual communication. Shows clear evidence of reading critically, summarizing, applying, analyzing, and/or synthesizing information and concepts in written and/or visual texts.
Format, Organization, & Cohesion
20 to >17.0 pts
Advanced
Expertly follows format appropriate to the genre. Establishes a well-defined sequence to address the writing mode, purpose, and genre. Is well-organized according to the genre and mode. Uses appropriate transitions to ensure cohesion for readers.
Attention to Audience, Context, Rhetorical Appeal
20 to >17.0 pts
Advanced
Acknowledges and addresses a target audience in written and/or visual communication, recognizing variation in these audience characteristics: understanding, background, and context. Expertly applies rhetorical choice as appropriate to the genre and mode: logos, appeals to logic; pathos, appeals to emotion; ethos, appeals to ethics; and Kairos, appeals to time/timeliness.
This criterion is linked to a Learning OutcomeDelivery
20 to >17.0 pts
Advanced
Expertly addresses and delivers an appropriate message using precise language and content-specific ideas, concepts, and examples in written and/or visual communication.
Genre and Mode Conventions; APA Format When Appropriate
20 to >17.0 pts
Advanced
Expertly adheres to genre conventions. Expertly controls tone, syntax, grammar, and spelling. Has no/minimal grammatical usage and/or mechanics errors. Expertly applies APA style guidelines when appliable to the genre including format, organization (headings/ subheadings), original language/paraphrasing, in-text citations, references.